There are a lot of steps that you can take to create custom brochures for fresh applicants to your dance school. This will attract them to come to your school and take classes. You will need to cover the basics, but as is the case with every dance form, you need to execute your campaign with a lot of style. Whether it is ballet, ballroom, square dancing or contemporary rock dance, there are a number of people out there who want to learn. However, it is your preference and the popular dances in your community that will dictate the type of dance you choose to pursue in the school.