Businesses nowadays try to power their way into people’s homes through advertising. These companies advertise their products using various means like mail brochures and television commercials. These are all impersonal varieties of advertisements that people try to avoid. A cheap greeting card marketing tactic on the other hand is an intensely personal form of advertisement.
Most businesses send the season’s greetings in the form of cards to the customers on their mailing lists every year. The companies rarely put in much thought in the creation and distribution of the greeting cards. They do not realize the value of the brightly designed piece of paper. A greeting card can help your business connect with your customers in a way that traditional print advertisements like brochures and pamphlets cannot.
The Effect of Greeting Cards In Business
The world of business is very tough. That is why many companies have resorted to aggressive campaigning in order to market their products. Many consumers get fed up as they receive far too many brochures, fliers and calls from a company trying to market its goods. You can make your company more favorable to your consumers by the simple application of personalized greeting cards.
These cards will bring a smile instead of a frown to your customer as he or she opens the mail. The customers will enjoy your thoughtfulness and will gladly put the greeting card in place where others can view it. Once, your customers and their acquaintances see the thought behind your cards, they will be more open to the idea of doing business with you.
People will be more willing to listen to you if you present your advertisement through a greeting card. Any message that your sales representative would want to tell your customers can now be easily told through the greeting card. The inherent humor and earnestness of a personalized greeting card makes your message feel much more sincere.
Companies can invest in greeting cards mainly because they are extremely cheap. Most companies try to save money so that they can ensure profit in the long term. Greeting cards are ideal in this respect as they are very economical to print and send to customers. Companies do not need to divert a portion of their workforce to help distribute the greeting cards.
Designing Tips for Your Greeting Cards
Like any sensible form of advertisement, greeting cards need to be designed properly to gain the most out of it.
Choose a Unique Design
You should never select a generic image, which is easily available, for your greeting cards printing. These will show that you have poor taste in aesthetics. Get a designer to make a suitable card for you. You can also choose to create a card on your own. Your consumers are bound to feel tremendously appreciated when they see that you took the time to create a unique card for them.
Add a Signature
If you want your customers to feel really honored then you can sign each of the cards personally. People will love your cards and will reward your hard work by investing their money into your products and services. Really valuable clients should receive a card which contains more than your signature. You can add a short message written in your own handwriting in the cards meant for them. This makes your card all the more memorable and precious to your customers.
Handwritten addresses are better than printed ones. It does not have to be you who will do the writing. You can hire somebody else to do it for you. A handwritten address looks gives a better impression than anything that can be printed on a computer. Your customers will be surprised by the extra steps you have taken and will surely open the envelopes to view your greeting card.
A card will feel personal if you use the names and titles for each of the cards. ‘Dear customer’ will never be able to warm the hearts of the person reading it, Using names will only make your cards feel more friendly and personal.
Use your Logo
You should let your customers know that it is you who has sent the cards. You can achieve this aim by placing your company’s logo in a strategic position so that people can easily see it when they read the card. Your company’s name and website address can also be included if you want.
The colors that you use in your greeting card should be related to the holiday for which it is being made. The colors should, however, be bright and inviting. Another option for the color scheme of your greeting cards can be your company’s colors or similar and complementary shades.
The messages that you print inside your card need to be the proper one for the occasion. Thanksgiving greeting cards will require a different tone and message than the cards meant for Christmas. Improper messages can end up hurting the sentiments of your customers. You may go for the safe route by including generic and common messages but they will not be as well received as a personalized one.
Printing Agencies Online Are Better
An online agency for printing greeting cards will be a more intelligent choice. These agencies generally have a fast turnaround. During the holiday season, it will be easy to find your work getting tied up in delays. Online printers will minimize the delay by delivering your orders earlier. This means that you can send your cards through the mail faster. You may even be able to beat the rush of the holiday season and become the first to greet the customer on the occasion.
A greeting card sent by your company to its clients can have another nice effect. A greeting card will be the perfect tool at your disposal to inform the clients that you are thankful to them for their support. A proper card which has been personalized will show your clients that you remember them during the holiday occasion.
Other products and printing reference by 55printing.com :
44 Cheap Business Cards : The official letterheads must be designed with detail information about your organization.
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44 Cheap Every Door Direct Mail : It will be best to use the contrast of the base color and font color.
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44 Cheap Flyer Printing : The online letterhead printing services will ask the customers for the designs which are given online and will also offer the facility of the customized designing.
44 Cheap Door Hangers Printing : Your customers can also upload their creative designs. This way you can also save money and can make your letterheads fast.
44 Cheap Letterhead Printing : Also you can keep the stock of the letterheads full as they are used every day for official correspondence.
44 Cheap Envelope Printing : The letterhead printing has created a place for themes these are always required.
44 Cheap Bookmark Printing : These official letterheads are not only the official medium in order to get in touch with the others, but create a great impact for business dealings.
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