There are a few preliminary steps that when taken ensure you get the maximum returns on your flyer campaign. Online video marketing is one such technique. Audio visual medium gets your viewers emotionally involved. Put up the video on your company website and mention the link to the video in your flyer. The combined effect of the flyers with the video may lead to immediate sales.
You can also send out a press release to different newspapers, where keeping the message short, you can mention your videos where people will get more details. The press may respond more positively if you include a video. Send a promotional e mail to your present customers before the actual campaign starts. Mention the highlights, calling them to action with some special offer.