There are a few preliminary steps that when taken ensure you get the maximum returns on your flyer campaign. Online video marketing is one such technique. Audio visual medium gets your viewers emotionally involved. Put up the video on your company website and mention the link to the video in your flyer. The combined effect of the flyers with the video may lead to immediate sales.
You can also send out a press release to different newspapers, where keeping the message short, you can mention your videos where people will get more details. The press may respond more positively if you include a video. Send a promotional e mail to your present customers before the actual campaign starts. Mention the highlights, calling them to action with some special offer.
Flyer promotions work even better when they are one of the multiple advertising tools. Advertise with different media, print and electronic to reach the maximum population. Think out all the free methods that you can reach out to your potential customers before the flyers are distributed. When a potential customer spots your advertisement in multiple mediums, they start taking you seriously and taking more when they come across them repeatedly, they are more prone to take interest on them, if not at first instance, then at a repeat attempt.
Remember the Date
Did you know there are also best days, weeks and months when promoting with flyers? Distributing your flyers on these well researched time slots will ensure that your flyers generate maximum interest. Remember, customers respond more during the holiday seasons, when they shop a lot and are looking for bargains. So, the holiday months are your best bet.
To find out the best week in a month for your promotion, look at your monthly sales data to find out when you have the maximum sale. Some people get paid at the end of the month, some at the beginning. Referring to your sales chart, you can decide on your strategy, whether to hand out the flyers at a slow time or a busy time.
On the other hand, studies show in a week, Monday is the busiest day, when some people are still in a weekend mood grudgingly making their way through daily chores and work. Hence, it is not the best day to hand out your flyers. Thursdays and Fridays are great on the other hand, as people get into the mood for the upcoming weekend, and tend to relax a bit.
Flyers are one of the most cost effective and versatile tools of advertising. They can be used for a number of reasons. Easy to produce and lightweight, they are downright convenient. Distributing cleverly designed flyers can help building just the right image for your company. Thus, this grass root level marketing tool has still not lost its relevance in the tech savvy generations.
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